Our "Badvent" calendar - 1st December
Good afternoon;
Our "Badvent" calendar is now live with the 1st of December marking the start of advent, after all.
Last year, you may recall we ran a "Retail's best" advent calendar that focused on the very best from our huge store visit programme and best practice image portal.
We rolled those up in to 25 of the best stores that we had visited, it was a popular campaign and it was good to showcase the "best of" retail for a change,/
Rather than our ever lasting, continued feedback about how 'X,Y or Z' might not be right for the customer.
Alas, this year. I felt it important to continue to drive standards forward for retail and to highlight the 25 most common retailing sins that we see, some are inexplicable.
Despite COVID and the improvement that this has given the standing of a retail worker (until customers are told to wear masks, that is). We have to be careful that the COVID shield isn't allowed to permeate in to everyday life.
What was tolerated in COVID cannot be allowed to be encouraged, today.
Standards have to be better and the customer impact of any activity has to be minimised, almost entirely. Customers want to get their shopping and be on their way.
Most of the things we obsess about in the trade, customers, barely pay any attention to and in some cases, actively do not care, either.
Not here though; everything in this Badvent matters. Above all else, eliminating these from your store(s) or indeed category (there'll be plenty for central functions to consider too) means that you're able to sleep better at night.
On with the show!
December 1st:
Today sees the celebration of the pointless practice of overturning shelf edge labels.
It helps no one.
It adds task and complexity to the operation.
Futile.
Why do it?
Don't do it!
Tomorrow sees another "retail crime" added to our "Badvent" list, ensure there are no overturned labels in your store / area of responsibility, today!
We will share via this email service, each "Badvent" day which by Christmas Day will make a nice 25 day guide to better retailing.
If you'd like our eyes on your business; offering a truthful, anonymised viewpoint with suggestions for better......
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We have started to utilise Twitter spaces as we enhance the ways that we are able to discuss the market, without the need for you to sit and read through mountains of data. To listen (On Twitter) to my latest thoughts on Kantar data and the changes at Tesco also, please click here. (Twitter link). It's a 30 minute listen! I hope to add a Q&A functionality to this and for our members (details below) I will be adding a quarterly virtual presentation on the market and the events within, too. For...
Good Afternoon: For December 7th, we have our badvent focus on the practice of hanging planograms on the shelf itself, ahead of relay. There's nothing wrong with it, inherently it makes sense. However; leaving them in situ, sometimes throughout the trading day? No. Take them down please. (Whatever happened to the AM walkaround?) For help with your business challenges in 2022, don't waste time working things out, get our trusted perspective, today.